A review app collects reviews after delivery and shows them where shoppers decide. The differences are in how requests go out, whether photos and videos are supported, how reviews reach Google and what it costs as your orders grow. Emailwish sends the review request as part of your email flows, collects photo and video reviews, adds product Q&A and Google review rich results, imports reviews from your old app, reuses approved reviews as social proof in popups, and responds to the star rating: happy customers get a thank-you, unhappy ones a personal note. Dedicated apps such as Judge.me offer more display widgets, marketplace importers and integrations.
How we compare
We compare every app on the same criteria, using each vendor’s public pricing page, documentation and Shopify App Store or WordPress.org listing, and we record every price and feature with its source and the date we checked it. Each comparison prices both apps at 50, 300 and 1,000 orders a month, lines up the main features in an at-a-glance table, quotes ratings with their review counts and has a section on where the other app is stronger. Emailwish is our product, and we earn no affiliate commissions. Read our editorial policy for the full method.
Emailwish vs other review apps
- Judge.me vs. EmailwishFeatures, pricing and switching, side by side
- Trustpilot vs. EmailwishFeatures, pricing and switching, side by side
- Ali Reviews vs. EmailwishFeatures, pricing and switching, side by side
- Trustoo vs. EmailwishFeatures, pricing and switching, side by side
- Retenzy vs. EmailwishFeatures, pricing and switching, side by side
- CusRev vs. EmailwishFeatures, pricing and switching, side by side
- YITH WooCommerce Advanced Reviews vs. EmailwishFeatures, pricing and switching, side by side
- Ultimate Reviews vs. EmailwishFeatures, pricing and switching, side by side
Roundups: the best review apps
Review apps at a glance
| App | Best for | Free plan | Paid plans from | Rating |
|---|---|---|---|---|
| Emailwish | Stores that want reviews working inside email, popups and chat | Yes: Seed, 1,000 emails, 100 contacts | $35/month (Launch, includes email marketing) | 4.1 (7 reviews) |
| Ali Reviews | Dropshipping stores importing marketplace reviews | Yes: 10 published reviews per product | $14.95/month (Basic) | 4.8 (1,428 reviews) |
| CusRev | Stores that want a free, dedicated review plugin | Yes: Basic, unlimited review invitations | $7.99/month or $59.99/year plus VAT (Professional) | 4.8 (1,533 reviews) |
| Judge.me | Stores that want a dedicated, low-cost review app | Yes: unlimited reviews and review requests | $15/month (Awesome), the most you pay | 5.0 (47,832 reviews) |
| Retenzy | Stores that want loyalty and reviews in one app | Yes: all features up to 300 orders a month | $19/month (Starter, 500 orders) | 4.8 (32 reviews) |
| Trustoo | Stores that want a low-cost, multilingual review app | Yes: unlimited requests, 6 reviews shown per product | $11.99/month (Essential) | 4.9 (1,571 reviews) |
| Trustpilot | Brands that want public company reviews on Trustpilot.com | Yes: 50 review invitations a month, 1 widget | $99/month (Starter, billed annually, 12-month contract) | 2.6 (19 reviews) |
| Ultimate Reviews | Sites that want flexible review forms and layouts | Yes: free plugin; WooCommerce integration needs Premium | $47 one-time (lifetime, 1 site) | 4.1 (60 reviews) |
| YITH WooCommerce Advanced Reviews | Stores that want a richer WooCommerce review section | No: premium only; free version closed in 2021 | $99.99/year for one site | 4.5 (108 reviews) |
Frequently asked questions
Is Judge.me cheaper than Emailwish for reviews?
For reviews alone, yes. Judge.me has a free plan, and $15 a month is the most it costs. Emailwish has a free Seed plan for 1,000 emails and 100 contacts, and Launch is $35 a month, but that price includes email marketing, popups and live chat. Compare it with the total of the apps it replaces.
Does Emailwish collect photo and video reviews?
Yes. The review request lets shoppers rate the product and add a photo or a video, and approved reviews appear on the product page review wall.
Can I import reviews from Judge.me or another app?
Yes. Export your reviews from your current app and import them into Emailwish, so your existing ratings carry over when you switch.
Can a bad review trigger a different email?
Yes. Emailwish’s after-review flow branches on the star rating: four- and five-star reviewers get a thank-you, while one- to three-star reviewers get a personal reply instead of marketing.
