A wishlist captures buying intent; the sale comes from what you do with it. When you compare wishlist apps, check whether guests can save without an account, whether back-in-stock and price-drop alerts are included, and whether reminder emails need another app to send them. Emailwish Wishlist is included on every plan, including Free. It adds a heart-to-save button that works for guests without an account and a wishlist drawer, and sends back-in-stock, price-drop and still-in-wishlist emails from the same app as your other flows. Swym offers more wishlist features, such as collections, sharing and a guest email capture popup.
How we compare
We compare every app on the same criteria, using each vendor’s public pricing page, documentation and Shopify App Store or WordPress.org listing, and we record every price and feature with its source and the date we checked it. Each comparison prices both apps at 3,000, 10,000 and 25,000 wishlist actions a month, lines up the main features in an at-a-glance table, quotes ratings with their review counts and has a section on where the other app is stronger. Emailwish is our product, and we earn no affiliate commissions. Read our editorial policy for the full method.
Emailwish vs other wishlist apps
Wishlist apps at a glance
| App | Best for | Free plan | Paid plans from | Rating |
|---|---|---|---|---|
| Emailwish | Stores that want wishlist alerts sent by their email app | Yes: Seed, wishlists included | $35/month (Launch), wishlists on every plan | 4.1 (7 reviews) |
| Swym | Brands that want an advanced, dedicated wishlist app | No: 30-day free trial | $29.99/month (Starter, 3,000 actions) | 4.7 (1,481 reviews) |
Frequently asked questions
Does Emailwish send back-in-stock alerts?
Yes, on every plan, including the free Seed plan. Emailwish emails the shoppers who wishlisted an item when it comes back in stock, and sends a price-drop alert when a wishlisted item gets cheaper.
Can guests use the Emailwish wishlist?
Yes. Shoppers can save items without creating an account.
Do wishlist reminders need a separate email app?
Not with Emailwish: still-in-wishlist reminders run as part of its flows. Swym sends its own reminder emails and, on the Pro plan, can also pass wishlist events to your email platform.
How much does Swym cost?
Swym Wishlist Plus starts at $29.99 a month for 3,000 wishlist actions, with Pro at $59.99 and Premium at $99.99. There’s a 30-day free trial and no free plan.
