An email marketing app sends the welcome, abandoned cart and post-purchase emails that bring in repeat revenue, plus the campaigns in between. Most Shopify stores then add a review app, a popup app and a chat app next to it, each with its own bill and its own copy of the customer. Emailwish charges by emails sent rather than by contacts, sets up about 10 flows from your store’s brand at install, and includes popups, reviews and live chat in every plan. It doesn’t send SMS; Klaviyo and Omnisend do.
How we compare
We compare every app on the same criteria, using each vendor’s public pricing page, documentation and Shopify App Store or WordPress.org listing, and we record every price and feature with its source and the date we checked it. Each comparison prices both apps at 1,000, 5,000 and 10,000 contacts, with the sending volume we assumed stated under the table, lines up the main features in an at-a-glance table, quotes ratings with their review counts and has a section on where the other app is stronger. Emailwish is our product, and we earn no affiliate commissions. Read our editorial policy for the full method.
Emailwish vs other email marketing apps
- Klaviyo vs. EmailwishFeatures, pricing and switching, side by side
- GetResponse vs. EmailwishFeatures, pricing and switching, side by side
- Constant Contact vs. EmailwishFeatures, pricing and switching, side by side
- AWeber vs. EmailwishFeatures, pricing and switching, side by side
- Moosend vs. EmailwishFeatures, pricing and switching, side by side
- Sender vs. EmailwishFeatures, pricing and switching, side by side
- UpOrder vs. EmailwishFeatures, pricing and switching, side by side
- MailPoet vs. EmailwishFeatures, pricing and switching, side by side
- AutomateWoo vs. EmailwishFeatures, pricing and switching, side by side
- FluentCRM vs. EmailwishFeatures, pricing and switching, side by side
Roundups: the best email marketing apps
Email marketing apps at a glance
| App | Best for | Free plan | Paid plans from | Rating |
|---|---|---|---|---|
| Emailwish | Stores that want email, popups, reviews and chat set up for them | Yes: 1,000 emails, 100 contacts | $35/month (10,000 emails, 5,000 contacts) | 5.0 (1 reviews) |
| AutomateWoo | Stores that want event-based workflows built inside WordPress | No: paid licence, 30-day refund, no demo | $159/year for one site (about $13.25/month) | 3.5 (28 reviews) |
| AWeber | Creators, newsletters and small businesses selling through email | No: 14-day free trial of Lite or Plus | $15/month (Lite, up to 500 subscribers) | 3.9 (28 reviews) |
| Constant Contact | Small businesses and nonprofits mixing email, social posts and events | No: free trial, then a paid plan | $12/month (Lite, up to 500 contacts) | 2.9 (25 reviews) |
| FluentCRM | WordPress sites that want a self-hosted CRM and email tool | Yes: free plugin, unlimited contacts; you pay for sending | $129/year for one site (Pro); $103 the first year | 4.8 (249 reviews) |
| GetResponse | Marketers and creators selling with funnels, webinars and courses | Yes: 500 contacts, 2,500 newsletters; no automations after 14 days | $19/month (Starter, 1,000 contacts, unlimited sends) | 5.0 (4 reviews) |
| Klaviyo | Brands with a marketer running email, SMS and detailed segments | Yes: 250 profiles, 500 emails a month | $20/month (500 profiles, 5,000 emails) | 4.7 (3,341 reviews) |
| MailPoet | WordPress sites sending newsletters and WooCommerce emails | Yes: 500 subscribers, 5,000 emails a month | $10/month (Business, 500 subscribers); $8 without sending | 4.4 (1,432 reviews) |
| Moosend | Businesses that want low-cost email with unlimited sends | No: 30-day free trial, up to 1,000 contacts | $9/month (Pro, 500 contacts, unlimited sends) | No rating yet |
| Sender | Small businesses that want low-cost email and SMS | Yes: 2,500 subscribers, 15,000 emails, Sender branding | $9/month (Standard, 500 subscribers, monthly) | 4.8 (17 reviews) |
| UpOrder | Stores that want branded Shopify notifications with upsells | Yes: first 25 orders a month | $10/month for each 50 orders past 25 | 4.8 (237 reviews) |
Frequently asked questions
Is Emailwish cheaper than Klaviyo?
At 1,000 contacts Klaviyo’s email plan is $5 a month cheaper. From around 5,000 contacts Emailwish costs less: $55 against $100 a month at 5,000 contacts and $100 against $150 at 10,000, assuming about 4 emails per contact a month. Emailwish’s price also includes popups, reviews and live chat.
Does Emailwish send SMS?
No. Emailwish sends email only. If SMS or WhatsApp messages are part of your plan, an SMS-capable app such as Klaviyo is the better fit.
Which flows does Emailwish set up for me?
About 10 flows go live at the end of setup, including the welcome series, abandoned cart, review request, after-review, form signup and chat follow-up flows. Emailwish writes the copy in your brand’s voice, and you can edit any flow.
How do I switch from another email app?
Export your contacts with their consent status, import them into Emailwish and check the flows it set up at install, then turn off the old flows so nobody gets two emails. Each comparison has a step-by-step section on switching.
