Emailwish vs UpOrder
Emailwish vs UpOrder: flows that bring shoppers back.
UpOrder, formerly Spently, restyles the emails Shopify sends after an order. Emailwish runs the marketing around them: it writes your emails in your brand's voice, switches on about 10 flows at setup, lets you create your own order and shipping emails, and adds popups, reviews, live chat and wishlists in the same app.
- Free plan to start
- About 10 flows live at setup
- Popups, reviews and chat included
emailwish
UpOrder
Trusted by 500+ D2C brands
Shopify stores run email, popups, reviews, live chat and wishlists from one Emailwish account.
Side by side
Emailwish vs UpOrder, feature by feature
Everything a Shopify store needs to win the first order and the next one, in one app.
Emailwish
UpOrder
Prices and features checked on each vendor’s site in October 2026. See all Emailwish plans on our pricing page.
Why stores switch
Why Shopify stores switch from UpOrder
UpOrder makes your order emails look good. Emailwish brings in the next order, and the one after that.
Selling before the receipt.
Emailwish pulls your store name, logo, products and brand details from Shopify, writes the emails in your voice and switches on about 10 flows: welcome, abandoned cart, review request, form signup, chat follow-up and more.
Reach shoppers who haven't ordered.
Shopify's notifications only go to people who ordered, checked out or made an account. Emailwish popups turn visitors into subscribers, and the welcome series starts selling to them straight away.
Five tools, one bill.
Email marketing, popups, product reviews, live chat and wishlists come with every plan, including Free. One app to install, one customer profile, one bill.
Pricing
More orders shouldn't mean a bigger bill
UpOrder charges by orders: the first 25 a month are free, then $10 for every 50 more, so 300 orders comes to about $60 a month. Emailwish bills by the emails you send. The Launch plan is $35 a month for up to 5,000 contacts and 10,000 emails, with popups, reviews, live chat and wishlists included.
- Seed: free for 1,000 emails and 100 contacts
- Launch: $35 a month for 10,000 emails and 5,000 contacts
- Growth: $100 a month for 50,000 emails and 50,000 contacts
Built in
Reviews and wishlists that sell for you
Review requests go out after delivery, approved reviews show on product pages and inside popups, and the after-review series thanks happy customers. Shoppers save items to a wishlist, and Emailwish emails them when those items are back in stock or drop in price.
- Photo and video reviews, Q&A and Google star ratings
- Wishlists that work for guests, no account needed
- Back-in-stock and price-drop alerts for wishlisted items
Pricing
Replace five apps with one plan
UpOrder styles your Shopify notifications. A store using it still needs apps for email marketing, reviews, popups, chat and wishlists. Here's what that stack costs a growing store, before UpOrder's own fee.
Your app stack
- Email marketingKlaviyo Email $100/mo
- Product reviewsJudge.me Awesome $15/mo
- Popups and formsOptiMonk Essential $59/mo
- Live chatGorgias Basic $60/mo
- Wishlist and back in stockSwym Starter $29.99/mo
emailwish
$55/mo
Launch plan plus 10,000 extra emails
- Email marketing
- Product reviews
- Popups and forms
- Live chat
- Wishlist and back in stock
You save $209 a month, about $2,510 a year.
Start for FreeExample store: 5,000 contacts and about 20,000 emails a month, 50,000 monthly pageviews, 300 orders, 300 support conversations with 2 agents and 3,000 wishlist actions a month. Monthly list prices (yearly licences divided by 12), checked on each vendor's site in October 2026.
One customer profile
Every signal behind every email.
Orders, browsing, chats, reviews, popup signups and wishlist saves all land on one profile, so each email knows the whole story. Nothing to sync, nothing to export.
Switching
Switch from UpOrder in an afternoon
Your Shopify data syncs on install and your flows are already written, so most of the work is done before you start.
-
01
Install Emailwish
Add it from the Shopify App Store. Customers, orders, products and checkout events sync in real time.
-
02
Check your flows
About 10 flows are already written and live, from the welcome series to the review request.
-
03
Turn on a signup popup
New visitors join your list and get the welcome series from day one.
-
04
Switch UpOrder off
Create your order and shipping emails in the Emailwish dashboard, or let them go back to Shopify's templates, which you can brand with your logo and colours in Shopify's settings.
Results
What Emailwish stores see
Average results across Emailwish stores.
“The app is very beginner friendly, and support is just on another level, they personally helped me with installation and even added my personal countries language.”
JensFounder, ValureDesigns“Our engagement skyrocketed within the first month of using EmailWish. It's been a game changer for our marketing.”
Vinday DubeyFounder, HoodieblanRead how Happychien recovered abandoned carts or browse all case studies.
FAQ’s
Emailwish vs UpOrder: your questions
Yes, if you want marketing that grows your list and brings shoppers back. Emailwish writes and switches on about 10 flows at setup, and includes popups, reviews, live chat and wishlists in one app.
UpOrder restyles the notification emails Shopify sends after an order, a shipment or an account event. Emailwish runs your marketing: welcome, abandoned cart and review request flows, campaigns to your list, and the popups, reviews, chat and wishlists around them.
From a few hundred orders a month, yes. At 300 orders UpOrder comes to about $60 a month by its published rate, while Emailwish's Launch plan is $35 for up to 5,000 contacts and 10,000 emails. Emailwish's price also includes popups, reviews, live chat and wishlists.
You can create your own order and shipping emails in the Emailwish dashboard. Otherwise they go back to Shopify's own notification templates, which you can brand with your logo and colour in Shopify's notification settings.
Yes. Spently was renamed UpOrder, and its old Shopify App Store address now redirects to the UpOrder listing.
Yes. Customers, orders, products, browsing and checkout events sync from Shopify in real time once you install Emailwish.
Yes. Live chat and email support are included on every plan, including Free.
