Emailwish vs Trustoo
Emailwish vs Trustoo: one app for reviews and everything after.
Trustoo, now called TrustWILL by CWILL, keeps video reviews and product Q&A for its Pro plan. Emailwish includes photo and video reviews, Q&A and Google stars on every plan, then runs your email flows, signup popups, live chat and wishlists from the same app and the same customer profile.
- Free plan, no credit card
- Review flows live at setup
- Bring your Trustoo reviews with you
emailwish
Trustoo
Trusted by 500+ D2C brands
Shopify stores run email, popups, reviews, live chat and wishlists from one Emailwish account.
Side by side
Emailwish vs Trustoo, feature by feature
The review features you use today, without a plan upgrade, plus the email, popups, chat and wishlists that bring the reviewer back.
Emailwish
Trustoo
Prices and features checked on each vendor’s site in October 2026. See all Emailwish plans on our pricing page.
Why stores switch
Why Shopify stores switch from Trustoo
Trustoo gets you the review. Emailwish gets you the review without a plan upgrade, then turns it into the next order from the same app.
Video and Q&A, no Pro plan.
On Trustoo, video reviews and product Q&A wait for the Pro plan, and Google stars for Essential. In Emailwish they come with every plan, including Free, next to photo reviews and review import.
One install instead of three.
With CWILL, reviews, email and popups, and chat are separate apps with separate settings and plans, and there's no wishlist. Emailwish runs reviews, email marketing, popups, live chat and wishlists as one app with one bill.
Your review flows, already written.
Emailwish writes the review request and after-review emails in your brand's voice and switches them on at setup, with welcome, abandoned cart, form signup and chat follow-up flows beside them. Happy reviewers get a thank-you; unhappy ones get a personal note.
Reviews
The review tools you rely on, all included
Request reviews after delivery, collect photos and videos, answer product questions and show your star ratings in Google search. Approved reviews appear on a review wall on product pages and inside your popups, where they help the next shopper decide.
- Review requests after delivery, switched on at setup
- Import your existing reviews so product pages keep their stars
- Approved reviews as social proof inside popups
One profile
Reviews that know the customer
Each review sits on the same profile as the shopper's orders, chats, popup signups and wishlist saves. Build a segment of VIP customers who left a negative review recently, follow up when someone asks about a product in chat but doesn't buy, and email the shoppers who saved an item when it's back in stock.
- Chat follow-up emails when a shopper doesn't buy
- Back-in-stock and price-drop alerts for wishlisted items
- Revenue reporting for every flow and campaign
Pricing
Replace five apps with one plan
Trustoo handles reviews; email, popups, chat and wishlists each need another app. Here's what a typical stack costs a store with 300 orders a month, next to one Emailwish plan.
Your app stack
- Email marketingKlaviyo Email $100/mo
- Product reviewsTrustoo Essential $11.99/mo
- Popups and formsOptiMonk Essential $59/mo
- Live chatGorgias Basic $60/mo
- Wishlist and back in stockSwym Starter $29.99/mo
emailwish
$55/mo
Launch plan plus 10,000 extra emails
- Email marketing
- Product reviews
- Popups and forms
- Live chat
- Wishlist and back in stock
You save $206 a month, about $2,470 a year.
Start for FreeExample store: 5,000 contacts and about 20,000 emails a month, 50,000 monthly pageviews, 300 orders, 300 support conversations with 2 agents and 3,000 wishlist actions a month. Monthly list prices (yearly licences divided by 12), checked on each vendor's site in October 2026.
One customer profile
Every signal behind every email.
Orders, browsing, chats, reviews, popup signups and wishlist saves all land on one profile, so each email knows the whole story. Nothing to sync, nothing to export.
Switching
Bring your Trustoo reviews with you
Your Shopify data syncs on install and your review flows are already written, so the move takes an afternoon.
-
01
Export from Trustoo
Export your product reviews from Trustoo's dashboard as a CSV file and keep a copy.
-
02
Install and import
Add Emailwish from the Shopify App Store and import your reviews. Customers, orders and products sync automatically.
-
03
Check your review flows
The review request and after-review flows are written and live. Match the timing to your delivery times.
-
04
Switch Trustoo off
Turn off its review requests and reminders the same day, then remove its widgets and uninstall once your reviews show.
Results
What Emailwish stores see
Average results across Emailwish stores.
“The app is very beginner friendly, and support is just on another level, they personally helped me with installation and even added my personal countries language.”
JensFounder, ValureDesigns“Our engagement skyrocketed within the first month of using EmailWish. It's been a game changer for our marketing.”
Vinday DubeyFounder, HoodieblanRead how Happychien recovered abandoned carts or browse all case studies.
FAQ’s
Emailwish vs Trustoo: your questions
Yes. Trustoo was renamed TrustWILL in January 2026, when Channelwill became CWILL, and its Shopify listing is now called CWILL(Trustoo) Product Reviews. Whichever name you know it by, Emailwish imports your existing reviews when you switch.
Yes. Emailwish collects photo and video reviews, supports product Q&A and Google star ratings on every plan, imports your existing reviews, and adds email marketing, popups, live chat and wishlists in the same app, so your reviews feed straight into your emails and popups.
Not with Emailwish. Photo and video reviews, product Q&A and Google review rich results are included on every plan, including Free. On Trustoo, video reviews and Q&A are on the Pro plan and Google snippets start on Essential.
Yes. Emailwish imports existing reviews from another review app, so your product pages keep their star ratings when you switch.
Yes. A submitted review is an event on the customer's profile, so the after-review flow can thank five-star reviewers and send a personal note to unhappy customers. Reviews can also appear as social proof in your popups.
Yes. Emailwish includes email marketing with about 10 flows set up for you, signup popups, and live chat with a team inbox, plus wishlists and back-in-stock alerts, in the same app as your reviews. One install and one customer profile instead of separate apps.
Yes. The Seed plan is free for 1,000 emails and 100 contacts, with reviews, popups, live chat and wishlists included. No credit card required.
