Emailwish vs tawk.to

Emailwish vs tawk.to: live chat that keeps selling after the chat ends.

tawk.to gives you a free chat box. Emailwish gives you chat that's part of your marketing: when a shopper asks about a product and leaves, a follow-up email goes out on its own. Email marketing, popups, reviews and wishlists come in the same app, with a free plan to start.

  • Free plan, chat included
  • Chat follow-up emails built in
  • Email, popups, reviews and wishlists
emailwish tawk.to
Free plan with live chat
Email marketing and flows
Popups and signup forms
Product reviews
Wishlists and back in stock
Chats that trigger emails
Replace your app stack Save $149/mo
Chat, email, popups, reviews and wishlists

Trusted by 500+ D2C brands

Shopify stores run email, popups, reviews, live chat and wishlists from one Emailwish account.

Side by side

Emailwish vs tawk.to, feature by feature

Everything a free chat box doesn't do, in the same app as your chat.

Emailwish tawk.to
Live chat on the free plan Seed: chat plus 1,000 emails a month Free chat and ticketing
Chat conversations Unlimited Unlimited
AI answers in chat On every plan, including Free, with order tracking AI Assist add-on from $29/month
Follow-up email when a shopper doesn't buy Chat follow-up series, set up for you No email marketing flows
Email marketing Campaigns and about 10 flows live at setup Not offered
Popups and signup forms Signups go straight into your flows Not offered
Product reviews Review requests, photo and video reviews Not offered
Wishlist and back in stock Wishlist, back-in-stock and price-drop alerts Not offered
Emails triggered by chats, reviews and popups Built in Needs separate apps

Prices and features checked on each vendor’s site in October 2026. See all Emailwish plans on our pricing page.

Why stores switch

Why Shopify stores switch from tawk.to

tawk.to answers the chat. Emailwish makes sure the shopper hears from you again when the chat doesn't end in an order.

Follow-up

Questions that become orders.

A shopper asks about sizing, then leaves without buying. Emailwish sees the chat on their profile and sends a follow-up email about the product they asked about.

Chat, product view and popup signals flowing into one customer profile that triggers a personalised email
One app

Free chat is one app of five.

A store on tawk.to still pays for email, popup, review and wishlist apps. Emailwish includes all of them with live chat on every plan, including Free.

Emailwish chat inbox listing conversations next to the storefront chat widget answering an order-status question
Selling

Recommend products in the chat.

Send a product without leaving the conversation. The shopper's products and orders sit beside the chat, so every reply is informed.

Store owner answering a customer's question in live chat

Email marketing

Your emails, set up for you

Emailwish pulls your store name, logo and products from Shopify, writes the emails in your brand's voice and switches on about 10 flows at setup. The chat follow-up series is one of them.

  • Welcome, abandoned cart and review request flows
  • Chat follow-up emails when a shopper doesn't buy
  • Back-in-stock and price-drop alerts for wishlisted items
Emailwish flow builder with a welcome series: signup trigger, two emails, a 3-day wait and a branch on whether the first email was opened

Pricing

Start free, grow on one plan

The Seed plan is free and includes live chat, popups, reviews and wishlists. When your list grows, Launch is $35 a month for email marketing to up to 5,000 contacts, with every tool still included.

  • Seed: free for 1,000 emails and 100 contacts
  • Launch: $35 a month for 10,000 emails and 5,000 contacts
  • Growth: $100 a month for 50,000 emails and 50,000 contacts
Emailwish pricing page with the Seed, Launch, Growth and Enterprise plans and their monthly email credits

Pricing

Replace five apps with one plan

tawk.to's chat is free, but a store using it still pays for email, review, popup and wishlist apps. Here's what that stack costs a growing store.

Your app stack

  • Email marketingKlaviyo Email $100/mo
  • Product reviewsJudge.me Awesome $15/mo
  • Popups and formsOptiMonk Essential $59/mo
  • Live chattawk.to Free $0/mo
  • Wishlist and back in stockSwym Starter $29.99/mo
Total$203.99/mo
emailwish

$55/mo

Launch plan plus 10,000 extra emails

  • Email marketing
  • Product reviews
  • Popups and forms
  • Live chat
  • Wishlist and back in stock

You save $149 a month, about $1,790 a year.

Start for Free

Example store: 5,000 contacts and about 20,000 emails a month, 50,000 monthly pageviews, 300 orders, 300 support conversations with 2 agents and 3,000 wishlist actions a month. Monthly list prices (yearly licences divided by 12), checked on each vendor's site in October 2026.

One customer profile

Every signal behind every email.

Orders, browsing, chats, reviews, popup signups and wishlist saves all land on one profile, so each email knows the whole story. Nothing to sync, nothing to export.

Switching

Switch from tawk.to in an afternoon

Your Shopify data syncs on install and the chat follow-up flow is already written, so you can start chatting the same day.

  1. 01

    Install Emailwish

    Add it from the Shopify App Store. Customers, orders and products sync automatically.

  2. 02

    Turn on the chat widget

    The storefront widget and inbox are ready. Invite your team and match the widget to your brand.

  3. 03

    Check your flows

    The chat follow-up series and about nine other flows are written and live, so shoppers hear from you.

  4. 04

    Switch tawk.to off

    Uninstall the tawk.to app the same day, so shoppers see one chat box.

Results

What Emailwish stores see

Average results across Emailwish stores.

9.2%of abandoned carts recovered
61%more subscribers
56%increase in social proof
33%less time on support
“The app is very beginner friendly, and support is just on another level, they personally helped me with installation and even added my personal countries language.”
JensFounder, ValureDesigns
“Our engagement skyrocketed within the first month of using EmailWish. It's been a game changer for our marketing.”
Vinday DubeyFounder, Hoodieblan

Read how Happychien recovered abandoned carts or browse all case studies.

FAQ’s

Emailwish vs tawk.to: your questions

Yes, if you want more than a chat box. Emailwish gives Shopify stores live chat with an inbox built around products and orders, follow-up emails for shoppers who don't buy, and email marketing, popups, reviews and wishlists in one app.

Emailwish has a free plan too, with live chat, popups, reviews and wishlists for up to 100 contacts. When your list grows, Launch is $35 a month and includes email marketing for up to 5,000 contacts, so you don't pay for separate email, popup, review and wishlist apps.

Yes. When a shopper chats about a product and leaves without buying, the chat follow-up series sends them an email about it. It's one of about 10 flows written and switched on at setup.

Yes. Emailwish AI answers common questions about orders, shipping and products 24/7 using your store's data, and hands the chat to your team in the same inbox when a person should take over. Shoppers can ask where their order is and get its status and delivery tracking in the chat. It's included on every plan, including Free, at no extra charge. tawk.to sells AI Assist as an add-on from $29 a month.

Yes. The Emailwish inbox is built around products and orders, so you see what the shopper bought next to the conversation, and you can recommend products right in the chat.

No. Chat conversations are unlimited on every Emailwish plan. Free includes 4 team seats, Launch 6, Growth 10 and Enterprise 50.

Yes. Live chat and email support are included on every plan, including Free.