Emailwish vs HubSpot
Emailwish vs HubSpot: abandoned cart emails on every plan.
HubSpot is a CRM suite, and its abandoned cart emails need Marketing Hub Professional. Emailwish is built for your store: it writes your emails in your brand's voice, switches on about 10 flows at setup, and adds popups, reviews, live chat and wishlists in the same app. At 5,000 contacts it costs $55 a month, against $200 for HubSpot Starter.
- Free plan to start
- About 10 flows live at setup
- Reviews, chat and wishlists included
emailwish
HubSpot
Trusted by 500+ D2C brands
Shopify stores run email, popups, reviews, live chat and wishlists from one Emailwish account.
Side by side
Emailwish vs HubSpot, feature by feature
Everything a Shopify store needs to turn visitors into repeat buyers, and what's included in the price.
Emailwish
HubSpot
Prices and features checked on each vendor’s site in October 2026. See all Emailwish plans on our pricing page.
Why stores switch
Why Shopify stores switch from HubSpot
HubSpot is built for companies running marketing, sales and service on one CRM. Emailwish is built for store owners who want their store's marketing running from day one.
Live on day one.
Emailwish pulls your store name, logo, products and brand details from Shopify, writes the emails in your voice and switches on about 10 flows: welcome, abandoned cart, review request, form signup, chat follow-up and more.
Built for your store.
Product reviews, wishlists, back-in-stock alerts, popups and live chat come with every plan, including Free. They aren't part of a CRM suite; they're the tools an online store sells with.
Target what really happened.
Mix wishlists, chats, reviews and popup signups with order history in one segment: a VIP who left a negative review recently, or a shopper who saved a jacket and asked about sizing in chat. HubSpot's Marketing Hub has no review or wishlist data to segment on.
Pricing
Pay for the emails you send, not for seats
HubSpot bills per seat plus marketing contacts in bands, and abandoned cart emails need Professional at $890 a month plus a $3,000 onboarding fee. Emailwish has no onboarding fee and bills by the emails you send, with every tool included. At 5,000 contacts that's $55 a month, against $200 for one HubSpot Starter seat.
- Seed: free for 1,000 emails and 100 contacts
- Launch: $35 a month for 10,000 emails and 5,000 contacts
- Growth: $100 a month for 50,000 emails and 50,000 contacts
Built in
Reviews and wishlists that sell for you
Review requests go out after delivery, approved reviews show on product pages and inside popups, and the after-review series thanks happy customers. Shoppers save items to a wishlist, and Emailwish emails them when those items are back in stock or drop in price.
- Photo and video reviews, Q&A and Google star ratings
- Wishlists that work for guests, no account needed
- Back-in-stock and price-drop alerts for wishlisted items
Pricing
Replace five apps with one plan
HubSpot Starter covers email, forms and chat, but not product reviews or wishlists. Here's what the typical five-app stack costs a growing store, with HubSpot as the email app.
Your app stack
- Email marketingHubSpot Marketing Hub Starter $200/mo
- Product reviewsJudge.me Awesome $15/mo
- Popups and formsOptiMonk Essential $59/mo
- Live chatGorgias Basic $60/mo
- Wishlist and back in stockSwym Starter $29.99/mo
emailwish
$55/mo
Launch plan plus 10,000 extra emails
- Email marketing
- Product reviews
- Popups and forms
- Live chat
- Wishlist and back in stock
You save $309 a month, about $3,710 a year.
Start for FreeExample store: 5,000 contacts and about 20,000 emails a month, 50,000 monthly pageviews, 300 orders, 300 support conversations with 2 agents and 3,000 wishlist actions a month. Monthly list prices (yearly licences divided by 12), checked on each vendor's site in October 2026.
One customer profile
Every signal behind every email.
Orders, browsing, chats, reviews, popup signups and wishlist saves all land on one profile, so each email knows the whole story. Nothing to sync, nothing to export.
Switching
Switch from HubSpot without the busywork
Your Shopify data syncs on install and your flows are already written, so most of the move is done before you start.
-
01
Install Emailwish
Add it from the Shopify App Store. Customers, orders and products sync automatically.
-
02
Import your contacts
Export your marketing contacts from HubSpot with each contact's subscription status and import them.
-
03
Check your flows
About 10 flows are already written and live. Rebuild only what's unique, like a VIP series.
-
04
Switch HubSpot email off
Turn off the matching HubSpot emails and workflows the same day, so nobody gets two welcome emails.
Results
What Emailwish stores see
Average results across Emailwish stores.
“The app is very beginner friendly, and support is just on another level, they personally helped me with installation and even added my personal countries language.”
JensFounder, ValureDesigns“Our engagement skyrocketed within the first month of using EmailWish. It's been a game changer for our marketing.”
Vinday DubeyFounder, HoodieblanRead how Happychien recovered abandoned carts or browse all case studies.
FAQ’s
Emailwish vs HubSpot: your questions
Yes, for Shopify stores. Emailwish gives you done-for-you email flows, including abandoned cart, plus popups, reviews, live chat and wishlists in one app built for online stores.
Yes. Popup signups, reviews, chats and wishlist saves sit on the same customer profile as orders, so you can combine them in one segment, for example VIP customers who left a negative review recently. HubSpot's Marketing Hub has no review or wishlist data to segment on.
From about 5,000 contacts, yes: $55 a month against $200 for one HubSpot Marketing Hub Starter seat, assuming about four emails per contact a month and monthly billing. At 10,000 contacts it's $100 against $400. Emailwish's price also includes reviews and wishlists, which HubSpot doesn't offer.
Not with Emailwish. The abandoned cart flow is written and switched on at setup, on every plan, with no onboarding fee. In HubSpot, abandoned cart emails with the cart's items need Marketing Hub Professional or Enterprise, and Professional adds a $3,000 onboarding fee.
No. Emailwish writes and switches on about 10 flows at setup, including welcome, abandoned cart, review request, after-review, form signup and chat follow-up. You only build flows that are unique to your store.
Yes. Customers, orders, products, browsing and checkout events sync from Shopify in real time as soon as you install.
Yes. The Seed plan is free for 1,000 emails and 100 contacts, with done-for-you flows, popups, reviews, live chat and wishlists included.
Yes. Live chat and email support are included on every plan, including Free.
