Emailwish vs OptinMonster

Emailwish vs OptinMonster: no impression caps, welcome emails built in.

OptinMonster counts every campaign impression and sends each signup off to another app. Emailwish has no pageview or popup-view limits, starts every new subscriber on a welcome series that's already written, and adds reviews, live chat and wishlists, for less than OptinMonster's Shopify plan.

  • Free plan, no credit card
  • No impression or pageview limits
  • Welcome series live at setup
emailwish OptinMonster
Impression limits None 2,500 to 100,000 a month
Exit-intent popups Every plan Pro plan and up
Welcome emails Built in
Product reviews
Live chat
50,000 pageviews $35/mo $49/mo
Replace your app stack Save $199/mo
Reviews shown inside popups

Trusted by 500+ D2C brands

Shopify stores run email, popups, reviews, live chat and wishlists from one Emailwish account.

Side by side

Emailwish vs OptinMonster, feature by feature

Popups that capture the email and the emails that turn it into a first order, on a monthly bill with no traffic caps.

Emailwish OptinMonster
Impression or pageview limits None 2,500 to 100,000 impressions a month, upgraded when you go over
Price at 10,000 pageviews $35/month, email marketing included $49/month (Growth, the plan its Shopify app needs)
Price at 50,000 pageviews $35/month (Launch) $49/month (Growth, Shopify app)
Billing Monthly, cancel any time Lower prices need a year up front and renew at full price
Exit-intent, timed and page-rule popups Every plan, including Free Exit intent from the Pro plan ($87/month billed monthly)
Signups into email flows Form signup series written and live Sent to your email app
Email marketing Included Needs a separate email app
Deeper targeting Reviews, chats, popups, wishlists and orders in one segment No review, chat or wishlist data
Product reviews Included, and shown inside popups Needs another app
Live chat, wishlist and back in stock Included Needs other apps
Free plan 1,000 emails, 100 contacts, no popup-view limits 500 impressions in total, card required

Prices and features checked on each vendor’s site in October 2026. See all Emailwish plans on our pricing page.

Why stores switch

Why Shopify stores switch from OptinMonster

A popup only pays off when the email that follows it lands. Emailwish handles both, so no signup gets lost between apps.

Welcome flow

Every signup gets a welcome.

New subscribers go straight into a form signup series written in your brand's voice. Offer a discount in the popup and the code arrives in the first welcome email.

Emailwish signup popup offering 20% off the next order in exchange for an email address
One app

Five tools, one bill.

Popups, email marketing, reviews, live chat and wishlists come with every plan, including Free. No email integration to connect, no signups stuck between apps.

Emailwish chat inbox listing conversations next to the storefront chat widget answering an order-status question
One profile

Popups that know the shopper.

Popup signups, chats, reviews and wishlist saves share one customer profile, so the emails that follow know what each shopper did on your store.

Chat, product view and popup signals flowing into one customer profile that triggers a personalised email

Traffic

Grow your traffic, not your popup bill

OptinMonster counts every campaign impression, from 2,500 to 100,000 a month, and moves you up a tier when you go over. Emailwish has no pageview or popup-view limits. You pay monthly for the emails you send, with every tool included.

  • Exit-intent, timed and page-rule targeting on every plan
  • Multi-step forms
  • Approved reviews shown inside popups as social proof
Emailwish pricing page with the Seed, Launch, Growth and Enterprise plans and their monthly email credits

Built in

From popup to first order

Signups sync straight into your lists and flows. The welcome series goes out, the abandoned cart flow catches shoppers who leave, and a review request follows their first delivery. No exports, no integration to keep in sync.

  • Form signup series written and live at setup
  • Abandoned cart flow for shoppers who don't check out
  • Review requests after the first delivery
Smiling shopper holding a yellow drink can, happy after claiming a popup discount

Pricing

Replace five apps with one plan

OptinMonster covers popups. A store using it still needs apps for email, reviews, chat and wishlists. Here's what a typical stack costs a growing store.

Your app stack

  • Email marketingKlaviyo Email $100/mo
  • Product reviewsJudge.me Awesome $15/mo
  • Popups and formsOptinMonster Growth (Shopify app) $49/mo
  • Live chatGorgias Basic $60/mo
  • Wishlist and back in stockSwym Starter $29.99/mo
Total$253.99/mo
emailwish

$55/mo

Launch plan plus 10,000 extra emails

  • Email marketing
  • Product reviews
  • Popups and forms
  • Live chat
  • Wishlist and back in stock

You save $199 a month, about $2,390 a year.

Start for Free

Example store: 5,000 contacts and about 20,000 emails a month, 50,000 monthly pageviews, 300 orders, 300 support conversations with 2 agents and 3,000 wishlist actions a month. Monthly list prices (yearly licences divided by 12), checked on each vendor's site in October 2026.

One customer profile

Every signal behind every email.

Orders, browsing, chats, reviews, popup signups and wishlist saves all land on one profile, so each email knows the whole story. Nothing to sync, nothing to export.

Switching

Switch from OptinMonster in an afternoon

Your Shopify data syncs on install and your welcome series is already written, so your new popups start working straight away.

  1. 01

    Install Emailwish

    Add it from the Shopify App Store. Customers, orders and products sync automatically.

  2. 02

    Rebuild your key popups

    Recreate your main signup and exit-intent popups in Emailwish, with the same offer and page rules.

  3. 03

    Check your welcome series

    The form signup series is written and live, so new subscribers get a welcome from day one.

  4. 04

    Switch OptinMonster off

    Pause your OptinMonster campaigns once the new popups are live, then cancel before your next renewal.

Results

What Emailwish stores see

Average results across Emailwish stores.

9.2%of abandoned carts recovered
61%more subscribers
56%increase in social proof
33%less time on support
“The app is very beginner friendly, and support is just on another level, they personally helped me with installation and even added my personal countries language.”
JensFounder, ValureDesigns
“Our engagement skyrocketed within the first month of using EmailWish. It's been a game changer for our marketing.”
Vinday DubeyFounder, Hoodieblan

Read how Happychien recovered abandoned carts or browse all case studies.

FAQ’s

Emailwish vs OptinMonster: your questions

Yes. Emailwish gives you exit-intent, timed and page-rule popups with no impression limits, and sends every signup into a welcome series that's already written. Email marketing, reviews, live chat and wishlists are in the same app.

No. There are no visitor, pageview or popup-view limits on any plan. You pay for the emails you send.

For a Shopify store paying monthly, yes: $35 a month on Launch for a store under 5,000 contacts, against $49 for OptinMonster's Growth plan, the plan its Shopify app requires. Emailwish's price also includes email marketing, reviews, live chat and wishlists.

No. Emailwish is billed monthly and you can cancel any time. There are no contracts.

Timed and exit-intent popups, page rules based on the URL, and multi-step forms, on every plan including Free.

They're added to your list and get the form signup series, which Emailwish writes in your brand's voice and switches on at setup. A discount from the popup can go out in the first email.

Yes. Approved reviews collected by Emailwish can appear inside popups as social proof.

Yes. The Seed plan is free for 1,000 emails and 100 contacts, with popups, reviews, live chat and wishlists included. No credit card required.