Emailwish vs MailPoet

Emailwish vs MailPoet: your store's marketing, set up for you.

MailPoet gives you templates and leaves the automations to you. Emailwish writes your emails in your brand's voice, switches on about 10 flows at setup, and adds reviews, live chat and wishlists next to your popups. At 5,000 contacts it costs the same as MailPoet Business.

  • Free plan to start
  • About 10 flows live at setup
  • Reviews, chat and wishlists included
emailwish MailPoet
Flows written for you Templates you set up
Popups and forms
Product reviews
Live chat
Wishlists
5,000 contacts $55/mo $55/mo, email only
Replace your app stack Save $135/mo
About 10 flows live at setup

Trusted by 500+ D2C brands

WooCommerce stores run email, popups, reviews, live chat and wishlists from one Emailwish account.

Side by side

Emailwish vs MailPoet, feature by feature

Everything a WooCommerce store needs to turn visitors into repeat buyers, and what's included in the price.

Emailwish MailPoet
Setup About 10 flows written and live at setup Automated emails you design and switch on
Price at 5,000 contacts $55/month with reviews, chat and wishlists $55/month, email only (Business)
Popups and signup forms Timed, exit-intent and page-rule popups, with reviews as social proof Popup, slide-in and exit-intent forms
Product reviews Photo and video reviews, Q&A and Google stars Not included
Live chat Included Not included
Wishlist and back in stock Wishlist, back-in-stock and price-drop alerts Not included
Segments and emails from chats, reviews, popups and wishlists Built in, on every plan Review-added emails only; no chat or wishlist data
Free plan Email, popups, reviews, chat and wishlists Email and signup forms
Support Live chat and email on every plan, including Free Forums on Free; priority support on paid plans

Prices and features checked on each vendor’s site in October 2026. See all Emailwish plans on our pricing page.

Why stores switch

Why WooCommerce stores switch from MailPoet

MailPoet is built for sending newsletters from WordPress. Emailwish is built for selling: every tool a store needs, set up for you and sharing one customer profile.

Setup

Live on day one.

No automations to design one by one. Emailwish reads your store's brand details and products, writes the emails in your voice and switches on about 10 flows: welcome, abandoned cart, review request, form signup, chat follow-up and more.

Emailwish flow builder with a welcome series: signup trigger, two emails, a 3-day wait and a branch on whether the first email was opened
One plugin

Five tools, one plugin.

Email, popups, product reviews, live chat and wishlists come with every plan, including Free. No review plugin, chat app or wishlist plugin to install, update and renew.

Emailwish chat inbox listing conversations next to the storefront chat widget answering an order-status question
Smarter targeting

Target what really happened.

Mix wishlists, chats, reviews and popup signups with order history in one segment: a VIP who left a negative review recently, or a shopper who saved a jacket and asked about sizing in chat. MailPoet has no chat or wishlist data, and only reacts when a review is added.

Chat, product view and popup signals flowing into one customer profile that triggers a personalised email

Pricing

Same price, four more tools

At 5,000 contacts MailPoet Business costs $55 a month for email. Emailwish costs the same $55, assuming about four emails per contact a month, and that also covers popups, reviews, live chat and wishlists.

  • Seed: free for 1,000 emails and 100 contacts
  • Launch: $35 a month for 10,000 emails and 5,000 contacts
  • Growth: $100 a month for 50,000 emails and 50,000 contacts
Emailwish pricing page with the Seed, Launch, Growth and Enterprise plans and their monthly email credits

Built in

Reviews and chat that sell for you

Review requests go out after delivery, approved reviews show on product pages and inside popups, and the after-review series thanks happy customers. Chats land in one inbox with the shopper's orders beside them.

  • Photo and video reviews, Q&A and Google star ratings
  • Chat follow-up emails when a shopper doesn't buy
  • Back-in-stock and price-drop alerts for wishlisted items
Review request flow that branches by star rating into a thank-you or a personal recovery email

Pricing

Replace five apps with one plan

MailPoet covers email and signup forms. To match everything in Emailwish you'd add a review plugin, a chat app and a wishlist plugin. Here's what a typical app stack costs a growing store.

Your app stack

  • Email marketingMailPoet Business, 5,000 subscribers $55/mo
  • Product reviewsCusRev Professional $7.99/mo
  • Popups and formsOptiMonk Essential $59/mo
  • Live chatGorgias Basic $60/mo
  • Wishlist and back in stockYITH Wishlist Premium $8.33/mo
Total$190.32/mo
emailwish

$55/mo

Launch plan plus 10,000 extra emails

  • Email marketing
  • Product reviews
  • Popups and forms
  • Live chat
  • Wishlist and back in stock

You save $135 a month, about $1,620 a year.

Start for Free

Example store: 5,000 contacts and about 20,000 emails a month, 50,000 monthly pageviews, 300 orders, 300 support conversations with 2 agents and 3,000 wishlist actions a month. Monthly list prices (yearly licences divided by 12), checked on each vendor's site in October 2026.

One customer profile

Every signal behind every email.

Orders, browsing, chats, reviews, popup signups and wishlist saves all land on one profile, so each email knows the whole story. Nothing to sync, nothing to export.

Switching

Switch from MailPoet without the busywork

Your WooCommerce data syncs when you connect the plugin and your flows are already written, so most of the move is done before you start.

  1. 01

    Install Emailwish

    Add the Emailwish plugin from WordPress.org. It syncs your WooCommerce sales, products and customers.

  2. 02

    Import your subscribers

    Export your list from MailPoet with each subscriber's status and import it.

  3. 03

    Check your flows

    About 10 flows are already written and live. Rebuild only what's unique, like a launch series.

  4. 04

    Switch MailPoet off

    Pause the matching MailPoet automations the same day, then cancel after a full send cycle.

Results

What Emailwish stores see

Average results across Emailwish stores.

9.2%of abandoned carts recovered
61%more subscribers
56%increase in social proof
33%less time on support
“The app is very beginner friendly, and support is just on another level, they personally helped me with installation and even added my personal countries language.”
JensFounder, ValureDesigns
“Our engagement skyrocketed within the first month of using EmailWish. It's been a game changer for our marketing.”
Vinday DubeyFounder, Hoodieblan

Read how Happychien recovered abandoned carts or browse all case studies.

FAQ’s

Emailwish vs MailPoet: your questions

Yes. Emailwish gives WooCommerce stores done-for-you email flows plus popups, reviews, live chat and wishlists in one plugin, so you replace MailPoet and the plugins around it with a single plan.

Yes. Popup signups, reviews, chats and wishlist saves sit on the same customer profile as orders, so you can combine them in one segment, for example VIP customers who left a negative review recently. MailPoet has no chat or wishlist data, and only reacts when a review is added.

At 5,000 contacts both cost $55 a month on monthly billing, assuming about four emails per contact a month. MailPoet Business covers email; Emailwish's price also includes reviews, live chat and wishlists alongside popups.

No. Emailwish writes and switches on about 10 flows at setup, including welcome, abandoned cart, review request, after-review, form signup and chat follow-up. You only rebuild flows that are unique to your store.

Yes. The Emailwish plugin from WordPress.org syncs your WooCommerce sales, products and customers as soon as you connect it.

Yes, on every plan. You get photo and video reviews with Q&A and Google star ratings, live chat with a team inbox, and wishlists with back-in-stock and price-drop alerts.

Yes. The Seed plan is free for 1,000 emails and 100 contacts, with popups, reviews, live chat and wishlists included. Paid plans are monthly and you can cancel any time.

Yes. Live chat and email support are included on every plan, including Free.