How to Automate Shopify Review Request Emails

Written by
Ankit Srivastava
Ankit Srivastava
Founder of EmailWish and an ecommerce entrepreneur.
Reading time
1 min read
Date posted
Shopify review request stars on a phone screen

Experience note: This guide reflects how Emailwish merchants run Shopify email automation in practice. Results vary by traffic, offer, and list quality.

This is the deep dive linked from our Shopify Email Automation overview. Use it as a playbook you can implement the same week.

Ask after the product has arrived

Trigger on fulfillment + a delay (often 5–14 days depending on shipping). Asking at purchase creates noise; asking after use gets better reviews.

Keep the ask simple

One clear CTA to leave a review, product name/image, and optional photo prompt. Short beats a long survey when you want volume.

Use reviews across the funnel

Surface new reviews on product pages, in welcome/abandoned flows, and in chat. Reviews are an asset — not only a post-purchase metric.

Automate with Emailwish Reviews

Emailwish can request reviews after delivery and keep proof in the same platform as email and popups — so collection and display stay connected.

Related: Shopify Email Automation · Case studies · Emailwish on Shopify

Founder of EmailWish and an ecommerce entrepreneur. Ankit started building digital products in 2014, creating a mobile app that grew to more than 4.5 million downloads. He later moved into ecommerce, building and scaling his own online stores and helping ecommerce brands around the world grow theirs. Today, he focuses on ecommerce and email marketing, and built EmailWish to help ecommerce brands automate their email marketing and grow revenue without juggling multiple tools.